2011年7月20日 星期三

Mulberry 40歲生日快樂

Their previous 40th Birthday animation is even more of a treat. Not exactly right for every brand but 100% fitting for Mulberry to inject their universe into perfectly scrawled animation, illustrated by Joshua Gurrie and directed by Bill Stepanoski. Illustrating their history, the heritage of Mulberry, their beginnings in Somerset, their collaborations with people like Giles Deacon and Julie Verhoeven, the bands they've hosted, the success of the Alexa, the video ends with a lovely sentiment…

"We believe you can be too rich, too thin but never too happy…We believe in being yourself…. We believe in fairy tales…"

Of course, along the way, they want you to believe that happiness encompasses a Mulberry bag or two but hey Vimeo-viewing is for free and this one is certainly a lot more palatable than the rest.


Mulberry - 40 Years from Bill Stepanoski on Vimeo.

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